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[ SUMMARY ]

As a lifetime learner with strengths in understanding people and idea implementation, I possess a strong work ethic, drive and desire to be creative, enthusiasm to learn and infectious energy that creates proven results to teams and businesses.

[ SKILLS ]

~ Strong verbal and written communication skills with an avid interest in finding ways to improve the lives of others and myself

~ Talented self starter adept at leading strategic growth

~ Proficient with evolving social media tools and online marketing

~ More than a decade of public relations, marketing and journalism experience with a passion to understand people and tell great stories while being active in the community

[ EXPERIENCE ]

Selfspiration

2011 – Present

~ Creating a camp for survivors of sexual abuse and advocating for policy that protects survivors of all ages

Mud Mile Communications – Sioux Falls, South Dakota

2007 – Present

~ Provide strategic marketing plans, media training, news release writing, social media coaching and public relations consulting

~ Work with local and regional companies, national franchises and political campaigns to implement messages using social networks, earned media and advertising elements

University of South Dakota – Vermillion, South Dakota – Adjunct Professor

2011 – 2012

~ Teaching upper class undergraduate courses for copy & layout and advertising/public relations strategy in the Contemporary Media & Journalism department

DooGooders – Sioux Falls, South Dakota – Chief Doo Officer

2007 – Present

~ Co-found dog waste removal service with a mission to give back to the community and donate 7% of sales to area charities

~ Develop marketing strategy and earned media campaign

~ Business increased 470% second year (averaged 400% annual growth)

Sanford Health – Sioux Falls, South Dakota – Media Relations

2006 – 2010

~ Coordinate interviews and assist with developing internal and external media strategy

~ Receive $11 million annually in earned media, ten times more than other market members

~ Pitch stories and work with local, regional, national and international media and develop strong relationships with journalists

~ Handle media and help plan Sanford Health’s Imagine Festival (June 2008) with 35,000 attendees and performances by Rascal Flatts and Sheryl Crow

~ Create internal writing feature highlighting physician profiles

~ Almost double Facebook followers in six months

KTIV-TV (NBC) – Sioux City, Iowa –Weekend Anchor/Reporter

2005 – 2006

~ Anchor/producer for #1 Saturday and Sunday newscasts increasing ratings and doubling key demographics

~ Oversaw creation and implementation of Sunday 5 p.m. show

~ Manage weekend staff including reporters and photographers

KELO-TV (CBS) – Sioux Falls, South Dakota – Reporter

2001 – 2005

~ Cover health, education & court stories and create contacts at a local, regional & national level

~ National award-winning reporter breaking stories picked up by networks and cable channels

U-Wire (uwire.com) – Chicago, Illinois – Assistant Editor

1998 – 2000

~ Assistant Editor managing staff of six for Internet company distributing stories and news releases to more than 500 college papers

Nebraska Mortgage Monthly – Lincoln, Nebraska – Co-Creator

1999 – 2000

~ Co-found monthly direct mail/fax newsletter for the Nebraska Mortgage Association to update 75 state-wide members about industry trends and state events

[ EDUCATION ]

University of Nebraska – Lincoln

Master of Business Administration, Global Executive Leadership 2009

~ Classroom time in Omaha, Nebraska, Washington, DC and Beijing, China

~ Golden Key Honor Society

~ Coached business leaders using StrengthFinders®

Northwestern University Medill School of Journalism – Evanston, Illinois

Bachelor of Science, Broadcast Journalism

~ Summa Cum Laude

~ Top Broadcast Journalism Student

~ Golden Key Honor Society

University of California San Diego

~ Political science & journalism classes as high school student

Wayne State College

~ Attend college two years during high school to study public relations/marketing, journalism and sociology

[ HONORS, AWARDS & AFFILIATIONS ]

~ Sioux Falls State Theatre Social Media Advisory Board (2012)

~ SHE Magazine Woman of the Year Nominee (2012)

~ 605 Magazine Young Leader To Watch (2012)

~ SME Young Woman of Excellence (2012)

~ Coca-Cola Scholars Foundation National Selection Committee (2012)

~ Sioux Falls Municipal Band Emcee (2011-2012)

~ Sioux Falls YWCA Tribute to Women Tomorrow’s Leader Award (2011)

~ Sioux Empire Red Cross Board of Directors (2010-Present)

~ South Dakota Juvenile Diabetes Research Foundation Media Chair (2010-Present)

~ South Dakota Juvenile Diabetes Research Foundation Walk for the Cure Media/Public Relations Chair (2010-Present)

~ South Dakota Communicators Network (Board of Directors 2009-2011)

~ South Dakota Advertising Federation ADDY® 2010 Silver Award

~ Sioux Falls Chamber of Commerce Member

~ Sioux Falls Chamber of Commerce Ambassador (2009-2011)

~ Young Professionals Network

~ Children’s Miracle Network Volunteer

~ Pug Owner Society of the Sioux Empire (POSSE) Co-Founder

~ Bark for Life (American Cancer Society) Organizing Committee (2010-2011)

~ National Day of Service 2010 (Coca-Cola Foundation) South Dakota/North Dakota Regional Coordinator

~ South Dakota Advertising Federation ADDY® 2009 Silver Award

~ Coca-Cola National Scholar (Class of 1997)

~ Coca-Cola Leadership Summit Presenter (Atlanta – October 2008)

~ Wingspan.com Bank/Bank One Board of Directors (1998-2000)

~ South Dakota Association of Healthcare Organizations (SDAHO) 2009 Convention Strengths Revolution Presentation

~ Associated Press Awards Judge

~ National Edward R. Murrow Award (2003)

~ Regional Emmy (2003)

~ Ten Associated Press Awards (South Dakota, Iowa & Nebraska, 2001-2005)

~ Two Northwest Broadcast News Association Awards (2005)

~ Three Iowa Broadcast News Association Awards (2005-2006)

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