Wander through the White House or saunter around the Smithsonian, and you probably won’t see any presidential memorabilia made out of poultry (though if Ben Franklin got his way a few centuries ago, we woud be a nation of turkeys). But travel to Dakota City, Nebraska and you’ll find a frozen history lesson.
About three years ago, Rebekah Speight took her kids to McDonald’s and as she cleaned up, a familiar face looked back at her. It wasn’t from a coin purse, but from the pile of uneaten McNuggets. The McNugget looked like George Washington. So government waste no more, Speight kept the pronounced POTUS profile and tucked it into her freezer.
Here’s where the word-of-mouth world that GW knew and our world of connectivity meet to make a creative grass roots campaign. When Speight needed to raise money for a higher purpose, to send students from her church to camp, she got the calling to auction the meaty McNugget. And the lesson from history and marketing is that at times the best viral campaigns mean brushing off the freezer burn and taking a bite of creativity bigger than George Washington’s wooden dentures could take (yes history teachers, and my mom, I know that’snot quite true). It’s stepping outside the usual to create chatter about the unusual. It’s using the tools and toys we employ every day – Facebook, Ebay or Twitter – to drive awareness of those causes that matter the most to us.
For Speight, her bid for the presidency on eBay got media coverage from around the world, creativity that cost conversation and getting bids past $8,000. While Commander in Chiefs may communicate about taxes or partisan politics, when a message makes its way through all the other talk of the day, we must ask why it matters so much. For Speight, the head of state (even in a state of breaded tastiness) gave her a way to help the cause and kids she cared most about it.
Update: The winning bidder chickened out on the sale, but organizers say they will still work to find someone interested in bidding on this presidential piece of poultry.
Originally posted on ADwërks.com.